Pop Up Magazine Sākuma Nosaukums — Rafael de Araujo

Darbs Pop Up Magazine Sākuma Nosaukums, kura autors ir Rafael de Araujo, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Filmu, video un animācijas dizains.

SudrabaFilma· 2020

Pop Up Magazine Sākuma Nosaukums

Autors: Rafael de Araujo

Klients: Pop Up Magazine

Sudraba balva A' Design Award ieguvējs kategorijā Filma

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Krāsas

Dizains

Par Pop Up Magazine Sākuma Nosaukums

Projekts bija ceļojums, lai abstrakti un plūstoši izpētītu Escape jautājumus (tēma 2019. gadam), parādot izmaiņas, jaunas lietas un sekas. Visi vizuālie attēli ir tīri un ērti skatāmi, kas kontrastē ar nepatīkamo realitāti, kas rodas no bēgšanas akta. Dizains pastāvīgi mainās, un animācijas morfējošās formas attēlo atkārtotas adaptācijas darbību, ko izraisa kaut kāda veida situācija. Bēgšanai ir dažādas nozīmes, interpretācijas, un viedoklis atšķiras no rotaļīgas līdz nopietnai.

Atzinība

Par Sudraba balva A' Design Award

Pop Up Magazine Sākuma Nosaukums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Pop Up Magazine Sākuma Nosaukums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Pop Up Magazine Sākuma Nosaukums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Izmēri un iepakojums: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Birkas: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Ražošanas tehnoloģija: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Dizaina izaicinājums: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Pētījums: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Iedvesma: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Projekta ilgums: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Darbības plūsma: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Komandas dalībnieki: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Attēlu autori: Rafael de Araujo, 2019.