Menton Fonosana Rano misy Tsiro nataon'i Sidel Machinery Shanghai Co.,Ltd.

Ny endrika Menton Fonosana Rano misy Tsiro nataon'i Sidel Machinery Shanghai Co.,Ltd. dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2020

Menton Fonosana Rano misy Tsiro

nataon'i Sidel Machinery Shanghai Co.,Ltd.

Mpanjifa: Sidel Machinery (Shanghai) Co.,Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

11,271

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #101535

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Menton Fonosana Rano misy Tsiro

Menton dia endrika fonosana natao ho an'ny rano misy tsiro malefaka vita amin'ny lemona nafarana avy any ivelany. Ny endri-javatra dia mampiasa loko mamirapiratra izay mampahatsiahy ny fialantsasatra any amin'ny Mediterane feno masoandro. Ny sary lemona voasary an-kitsirano dia mamorona toe-tsaina milamina sady manohana ny toetra voajanahary sy tsara ho an'ny fahasalamana amin'ny zava-pisotro. Ny loko blu metaly dia mampiray ny tsiro samihafa ary manome endrika kanto ho an'ny marika. Ny tavoahangy mahitsy dia vita amin'ny PET ary lanjany 17,85 grama monja amin'ny habeny 500 mililitatra, izay manatsimbina ny akora sy ny angovo mandritra ny famokarana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Menton Fonosana Rano misy Tsiro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Menton Fonosana Rano misy Tsiro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Menton Fonosana Rano misy Tsiro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Refy & Fonosana: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Marika: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Teknolojia Famokarana: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Fanamby Endrika: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Fikarohana: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Aingam-panahy: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Faharetan'ny Tetikasa: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Fizotr'asa: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patanta: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Mpikambana ao amin'ny Ekipa: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Loharanon-tsary: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini