Chic HK 2020 Hetsika Varotra Fomba Fiainana nataon'i Hong Kong Trade Development Council

Ny endrika Chic HK 2020 Hetsika Varotra Fomba Fiainana nataon'i Hong Kong Trade Development Council dia mpandresy sarobidy amin'ny 2021 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Hetsika sy Fisehoan-javatra.

VyHetsika· 2021

Chic HK 2020 Hetsika Varotra Fomba Fiainana

nataon'i Hong Kong Trade Development Council

Mpanjifa: Hong Kong Trade Development Council

Mpandresy A' Design Award Vy amin'ny Sokajy Hetsika

19,901

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #106403

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Chic HK 2020 Hetsika Varotra Fomba Fiainana

Ny Chic HK 2020 dia hetsika varotra momba ny fomba fiainana natao tao Guangzhou, Shina. Ity hetsika ity dia nanampy orinasa 80 avy any Hong Kong hanorina ny fahalalana momba ny marika sy hitsapa ny fihetsiky ny mpanjifa eo amin'ny tsenan'i Shina Atsimo. Ny foto-kevitra pandra dia mifangaro litera Sinoa nentim-paharazana sy natsotra mba hamoronana rafi-tsoratra vaovao ho an'ny lohateny amin'ny hetsika. Loko fototra telo no nampiana tamin'ny sary hamantarana ny sehatry ny fomba fiainana samihafa. Ny fampirantiana dia nahasarika velaran-tany 9000 metatra tsimoka, nifanindry rihana roa, ary naharitra efatra andro. Sary lehibe teo amin'ny lafiny fitaratra sy sary 3D natao mba hiarahabana ny mpitsidika no nampiantrano azy ireo.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Chic HK 2020 Hetsika Varotra Fomba Fiainana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Chic HK 2020 Hetsika Varotra Fomba Fiainana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Chic HK 2020 Hetsika Varotra Fomba Fiainana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Refy & Fonosana: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Marika: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Teknolojia Famokarana: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Fanamby Endrika: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Fikarohana: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Aingam-panahy: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Faharetan'ny Tetikasa: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Fizotr'asa: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patanta: Copyrights belong to Hong Kong Trade Development Council, 2020
Mpikambana ao amin'ny Ekipa: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Loharanon-tsary: Hong Kong Trade Development Council