Birds and Coffee Fonosana nataon'i Kristina Pacesaite

Ny endrika Birds and Coffee Fonosana nataon'i Kristina Pacesaite dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Birds and Coffee Fonosana

nataon'i Kristina Pacesaite

Mpanjifa: Kavos gurmanai

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

24,434

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #106477

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Birds and Coffee Fonosana

Ny vokatra tsirairay dia mendrika ny fonosana mety. Tamin'ny famolavolana ity fonosana ity, ny mpamorona dia nanampy orinasa mpamokatra kafe mahomby hanatratra olona vaovao izay manome lanja ny kafe tsara kalitao ary mikarakara ny fiaviany. Amin'ny fanomezana endrika vaovao amin'ny fonosana, nanandrana nanatsara ny lanjan'ny kafe vita tanana izay saika avy amin'ny kaontinanta rehetra ny mpamorona. Ny fanapahan-kevitra hampiasa ny sarin'ny vorona ho an'ny firenena tsirairay dia nifototra tamin'ny toetrany kanto ary koa ny fahatsapan-tanana nomen'izy ireo ny vokatra farany. Ny taratasy kraft sy ny loko volontsôkôlà lalina amin'ny sary dia manana tanjona mitovy ihany koa.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Birds and Coffee Fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Birds and Coffee Fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Birds and Coffee Fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Refy & Fonosana: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Marika: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Teknolojia Famokarana: Digital printing on kraft paper
Fanamby Endrika: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Fikarohana: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Aingam-panahy: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Faharetan'ny Tetikasa: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Fizotr'asa: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Mpikambana ao amin'ny Ekipa: Kristina Pacesaite