Himalaya Sheet Mask Fonosana Sheet Mask nataon'i Elephant Design and Himalaya Wellness

Ny endrika Himalaya Sheet Mask Fonosana Sheet Mask nataon'i Elephant Design and Himalaya Wellness dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Himalaya Sheet Mask Fonosana Sheet Mask

nataon'i Elephant Design and Himalaya Wellness

Mpanjifa: Himalaya Wellness

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

31,299

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #117150

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Himalaya Sheet Mask Fonosana Sheet Mask

Ny Himalaya Sheet Mask dia famolavolana fonosana ho an'ny sheet mask ho an'ny tarehy ao amin'ny sokajy fikarakarana manokana. Ny rafitra dia mahafaoka karazany dimy ary mampiasa lokobe mamiratra, endri-tsoratra mahafinaritra ary fanamarihana afovoany ho an'ny tena. Ny sary dia maneho ireo akora voajanahary ao amin'ny vokatra amin'ny endrika malemy. Ny fonosana kely dia vita pirinty amin'ny CMYK, fotsy ary loko Pantone manokana efatra. Ny logo sy ny sary dia vita amin'ny verinisy mamiratra spot, fa ny sisin'ny velarantany kosa dia matte. Ny famolavolana dia natao hisintona ireo mpividy tanora eo amin'ny tsena maneran-tany.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Himalaya Sheet Mask Fonosana Sheet Mask, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Himalaya Sheet Mask Fonosana Sheet Mask. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Himalaya Sheet Mask Fonosana Sheet Mask dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Refy & Fonosana: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Marika: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teknolojia Famokarana: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Fanamby Endrika: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Fikarohana: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Aingam-panahy: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Faharetan'ny Tetikasa: The project started in September 2019 and finished in December 2020, in Singapore & India.
Fizotr'asa: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Mpikambana ao amin'ny Ekipa: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Loharanon-tsary: All designs and images are created by Elephant Design.