Jincaitou Fonositra Baijiu nataon'i Yiyang Liu

Ny endrika Jincaitou Fonositra Baijiu nataon'i Yiyang Liu dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

Jincaitou Fonositra Baijiu

nataon'i Yiyang Liu

Mpanjifa: Gui Brewery Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

26,201

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #117381

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Jincaitou Fonositra Baijiu

Jincaitou dia famolavolana fonosana ho an'ny andiany toaka baijiu sinoa. Ny sarona dia vita amin'ny fitaovana sahaza ho an'ny sakafo, ary ny endriny dia mampifangaro ny fanontam-pahita maoderina sy ny teknika enamela nentim-paharazana. Ny anoloan'ny fonosana dia mampiseho liona mandihy, jade ruyi ary voromparasy, endrika telo mifandray amin'ny vintana tsara ao amin'ny kolontsaina sinoa. Ny ambadika kosa dia mampiseho sary hoso-doko momba ny dingana famokarana ny toaka, manomboka amin'ny fanomezan-tsakafo sy fahandroana ka hatramin'ny fanamainana sy fanamaivanana. Ny fonosana dia mirefy 105 amin'ny 105 amin'ny 260 milimetatra ary mampiasa fomba famokarana maoderina izay mihazona ambany ny vidiny.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Jincaitou Fonositra Baijiu, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Jincaitou Fonositra Baijiu. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Jincaitou Fonositra Baijiu dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Refy & Fonosana: Width 105mm x Depth 105mm x Height 260mm
Marika: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Teknolojia Famokarana: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Fanamby Endrika: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Fikarohana: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Aingam-panahy: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Faharetan'ny Tetikasa: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Fizotr'asa: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Mpikambana ao amin'ny Ekipa: Yiyang Liu