Tokinone Fonosana Sakafo nataon'i Toshiki Okada

Ny endrika Tokinone Fonosana Sakafo nataon'i Toshiki Okada dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2021

Tokinone Fonosana Sakafo

nataon'i Toshiki Okada

Mpanjifa: Zikkichi Co.,Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

11,732

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #118715

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Tokinone Fonosana Sakafo

Ny Tokinone dia endrika fonosana natao ho an'ny Dorayaki, mofomamy nentim-paharazana Japoney atao amin'ny fametahana kobam-poana eo anelanelan'ny mofo kely fisaka. Ny kinova Tokinone dia manampy krema dibera sy tsiro maro toy ny voankazo sy ny ravin-tsay maitso. Ny endri-javatra ampiasaina dia misy loko fito, iray isaky ny tsiro, miaraka amin'ny endrika kisendrasendra izay maneho toetra malefaka. Ny loko sy ny endrika dia mampifangaro ny fomba taloha sy ny vaovao, ny fanoharana Japoney sy Tandrefana. Ny boaty dia vita amin'ny taratasy tsara kalitao tsy mamirapiratra izay mifanaraka amin'ny endriky ny mofomamy. Omena habaka ampy ao anaty boaty ny mofomamy tsirairay. Ny ampahany rehetra dia taratasy azo averina ampiasaina indray ary azo aforetra ho fisaka rehefa avy nampiasaina.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Tokinone Fonosana Sakafo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Tokinone Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Tokinone Fonosana Sakafo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Refy & Fonosana: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Marika: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Teknolojia Famokarana: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Fanamby Endrika: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Fikarohana: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Aingam-panahy: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Faharetan'ny Tetikasa: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Fizotr'asa: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Mpikambana ao amin'ny Ekipa: Brand Manager:Masahito Nunome
Loharanon-tsary: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019