Gogoon Fonosana Zava-pisotro Misy Alikaola nataon'i Wen Liu, Bo Zheng and Weijie Kang

Ny endrika Gogoon Fonosana Zava-pisotro Misy Alikaola nataon'i Wen Liu, Bo Zheng and Weijie Kang dia mpandresy sarobidy amin'ny 2021 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2021

Gogoon Fonosana Zava-pisotro Misy Alikaola

nataon'i Wen Liu, Bo Zheng and Weijie Kang

Mpanjifa: Luzhou Laojiao Co., Ltd.china

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

41,515

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #119505

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Gogoon Fonosana Zava-pisotro Misy Alikaola

Gogoon dia famolavolana tavoahangy sy fonosana ho an'ny baijiu, toaka sinoa nodisilena. Ny tavoahangy dia manana endrika boribory tsotra izay maneho ny fahadiovana. Ny sorony dia mitondra lamina fantsika izay manondro ny asa-tanana atao amim-pitandremana. Ny vatany dia vita amin'ny rafitra madinika mitovy amin'ny tara-masoandro izay mampitaratra ny hazavana manerana ny velarany. Ny sarony dia mampifangaro vy, hoditra misy rafitra ary hazo, ka manome rafitra manankarena ho an'ny endrika tsotra. Ny tavoahangy dia mirefy 75 mm ny sakany, 75 mm ny halaliny ary 260 mm ny haavony. Ity famolavolana ity dia manolotra ny baijiu amin'ny fomba haitao maivana ho an'ny vondrona mpanjifa vaovao.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Gogoon Fonosana Zava-pisotro Misy Alikaola, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Gogoon Fonosana Zava-pisotro Misy Alikaola izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Gogoon Fonosana Zava-pisotro Misy Alikaola dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Refy & Fonosana: Width 75mm* Depth 75mm* Height 260mm
Marika: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Teknolojia Famokarana: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Fanamby Endrika: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Fikarohana: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Aingam-panahy: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Faharetan'ny Tetikasa: 2020.01~2020.03 Shenzhen, China
Fizotr'asa: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Mpikambana ao amin'ny Ekipa: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang