Daejeon Bruce Rice Cake Redesign Fonosana Ranon-tsakay (Rice Cake) nataon'i Choulsoon Park

Ny endrika Daejeon Bruce Rice Cake Redesign Fonosana Ranon-tsakay (Rice Cake) nataon'i Choulsoon Park dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2021

Daejeon Bruce Rice Cake Redesign Fonosana Ranon-tsakay (Rice Cake)

nataon'i Choulsoon Park

Mpanjifa: Soongraphic

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

11,548

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #120168

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Daejeon Bruce Rice Cake Redesign Fonosana Ranon-tsakay (Rice Cake)

Ny Daejeon Bruce Rice Cake Redesign dia famolavolana fonosana ho an'ny vokatra ranon-tsakay amidin'ny orinasa mpanamboatra siramamy iray ao amin'ny faritr'i Daejeon. Voatonta eo amin'ny fonosana ny sarin'ireo toerana malaza sivy manan-danja indrindra ao Daejeon, ka ny mpividy dia mahazo vaovao momba ny fizahan-tany eo an-toerana miaraka amin'ny vokatra. Mizara telo araka ny tsirony ny karazana entana, ary ny tsirairay amin'ireo andiany ireo dia mampiasa ny loko voajanahary avy amin'ny akora fototra ampiasaina mba haneho ny tsiro. Miseho amin'ny teny Koreana sy Anglisy ny anaran'ny vokatra. Taratasy matevina no ampiasaina, mba hahafahan'ny fonosana mijoro na mandry tsotra ary tsy mora simba.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Daejeon Bruce Rice Cake Redesign Fonosana Ranon-tsakay (Rice Cake), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Daejeon Bruce Rice Cake Redesign Fonosana Ranon-tsakay (Rice Cake). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Daejeon Bruce Rice Cake Redesign Fonosana Ranon-tsakay (Rice Cake) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Refy & Fonosana: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Marika: Illustration, Graphic, Design, Package
Teknolojia Famokarana: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Fanamby Endrika: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Fikarohana: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Aingam-panahy: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Faharetan'ny Tetikasa: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Fizotr'asa: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Mpikambana ao amin'ny Ekipa: Individual