Yoyic Huojunpaopao Fonosana Tavoahangy Zava-pisotro nataon'i Tingting Wang

Ny endrika Yoyic Huojunpaopao Fonosana Tavoahangy Zava-pisotro nataon'i Tingting Wang dia mpandresy sarobidy amin'ny 2021 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2021

Yoyic Huojunpaopao Fonosana Tavoahangy Zava-pisotro

nataon'i Tingting Wang

Mpanjifa: High-tech MengNiu Dairy (Beijing)CO.,LTD

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #121519

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yoyic Huojunpaopao Fonosana Tavoahangy Zava-pisotro

Ny Yoyic Huojunpaopao dia fonosana tavoahangy natao ho an'ny zava-pisotro misy bibolika (sparkling) misy probiotika velona. Ilay zava-pisotro dia mampifangaro bakteria lactic acid misy kôlim-panafina (sparkling) sy probiotika velona, siramamy kely ary tsy misy menaka. Ny tavoahangy dia vita amin'ny PET mangarahara tsara mba hanome ny endriky ny fitaratra, misy endrika maivana sy tery ary kapasite 388 mililitatra. Ny lakile dia mampiasa endri-tsoratra sinoa matevina (calligraphy) sy sary bibolika (bubble) mba hanehoana hery aina. Ny famolavolana dia mikendry ny hanehoana jotra sy fahasalamana. Ny tavoahangy dia amidy any amin'ny fivarotana mora azo ao anatin'ny fepetra "cold chain" mba hitazomana ny probiotika ho velona.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yoyic Huojunpaopao Fonosana Tavoahangy Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yoyic Huojunpaopao Fonosana Tavoahangy Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yoyic Huojunpaopao Fonosana Tavoahangy Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Refy & Fonosana: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Marika: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Teknolojia Famokarana: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Fanamby Endrika: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Fikarohana: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Aingam-panahy: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Faharetan'ny Tetikasa: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Fizotr'asa: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patanta: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Mpikambana ao amin'ny Ekipa: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Loharanon-tsary: .