The Taste of Heritage Ny Kafe Avy Hatrany nataon'i Shawn Goh Chin Siang

Ny endrika The Taste of Heritage Ny Kafe Avy Hatrany nataon'i Shawn Goh Chin Siang dia mpandresy sarobidy amin'ny 2021 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2021

The Taste of Heritage Ny Kafe Avy Hatrany

nataon'i Shawn Goh Chin Siang

Mpanjifa: Hai Soon Leong Sdn. Bhd

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #123769

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Taste of Heritage Ny Kafe Avy Hatrany

Ny famolavolana dia nalaina avy amin'ny fiavian'ny mpanjifa - orinasam-pianakaviana, hatramin'ny taranaka fara mandimby. Mba hitazomana sy hampita ny tsirony dia natomboka ny vokatra 'The Taste of Heritage'. Izy io koa dia tandindon'ny fizahan-tany Maleziana, noho izany ny mpamorona dia namorona ny foto-kevitra momba ny fiarovana ny lova ara-kolontsaina, mampiditra ny hevitry ny mpanjifa, mampiditra ny kolontsaina efa hatry ny ela amin'ny foko isan-karazany ao amin'ny famolavolana mba hahatonga ny olona hahatakatra bebe kokoa ny kolontsaina Maleziana sy mazotoa amin'ny Zavakanto Maleziana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana The Taste of Heritage Ny Kafe Avy Hatrany, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana The Taste of Heritage Ny Kafe Avy Hatrany. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Taste of Heritage Ny Kafe Avy Hatrany dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Refy & Fonosana: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Marika: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknolojia Famokarana: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Fanamby Endrika: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Fikarohana: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Aingam-panahy: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Faharetan'ny Tetikasa: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Fizotr'asa: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patanta: -
Mpikambana ao amin'ny Ekipa: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Loharanon-tsary: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.