Treasured Brew of the Cave Fonosana Tavoahangy Baijiu nataon'i Tiger Pan

Ny endrika Treasured Brew of the Cave Fonosana Tavoahangy Baijiu nataon'i Tiger Pan dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2022

Treasured Brew of the Cave Fonosana Tavoahangy Baijiu

nataon'i Tiger Pan

Mpanjifa: Jiugui Liquor Co., Ltd

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

27,057

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #130922

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Treasured Brew of the Cave Fonosana Tavoahangy Baijiu

Treasured Brew of the Cave dia famolavolana fonosana ho an'ny baijiu sinoa. Voatana ny endriky ny tavoahangy kitapo mahazatra, misy tady voahodidina manodidina ny vozony, fa niova ho fitaratra ny akora, taloha porselana. Ampitomboin'ny tarehin'ny fitaratra ny famirapiratana sy ny endrika, ary manavaka ilay tavoahangy amin'ny fonosana seramika ampiasain'ireo marika hafa. Misy tendrombohitra voasokitra eo amin'ny fototra amin'ny fomba fanaovana sary sinoa tranainy mba hanehoana ny hevitry ny fitehirizana ao anaty lava-bato, fomba efa ela nampiasain'ny vahoaka Miao. Mijanona madio sy mangarahara ilay tavoahangy, miaraka amin'ny isa enina voasoratra manontolo eo amboniny.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Treasured Brew of the Cave Fonosana Tavoahangy Baijiu, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Treasured Brew of the Cave Fonosana Tavoahangy Baijiu. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Treasured Brew of the Cave Fonosana Tavoahangy Baijiu dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Refy & Fonosana: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Marika: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Teknolojia Famokarana: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Fanamby Endrika: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Fikarohana: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Aingam-panahy: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Faharetan'ny Tetikasa: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Fizotr'asa: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Mpikambana ao amin'ny Ekipa: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Loharanon-tsary: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu