Better Bodies Hi Mari-pamantarana ny Marika nataon'i Takahiro Eto

Ny endrika Better Bodies Hi Mari-pamantarana ny Marika nataon'i Takahiro Eto dia mpandresy sarobidy amin'ny 2022 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

PlatinaGrafika· 2022

Better Bodies Hi Mari-pamantarana ny Marika

nataon'i Takahiro Eto

Mpanjifa: Better Bodies Hi

Mpandresy A' Design Award Platina amin'ny Sokajy Grafika

2,638,834

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #133445

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Better Bodies Hi Mari-pamantarana ny Marika

Better Bodies Hi dia mari-pamantarana ho an'ny trano fanaovana fanatanjahan-tena. Ny mari-pamantarana dia mifototra amin'ny endri-tsoratra miova amin'ny dingana telo. Rehefa mifindra avy eo amin'ny fandraisam-bahiny mankany amin'ny toerana fanaovana fanatanjahan-tena ny mpitsidika, dia mihamatavy sy mihalehibe ny soratra eo amin'ny takelaka famantarana. Ny endrika manify indrindra dia ampiasaina amin'ny fomba voafetra eo amin'ny fandraisam-bahiny mba hamoronana rivo-piainana milamina. Ny endrika matavy indrindra dia ampiasaina ao amin'ny toerana fanaovana fanatanjahan-tena amin'ny haavo mihoatra ny iray metatra. Ny endri-tsoratra dia ampiharina amin'ny logo, ny tranokala, ny takelaka famantarana ary ny zavatra vita pirinty. Ny soratra miova dia manampy ny mpampiasa hanomana ny vatana sy ny saina ho amin'ny fanatanjahan-tena tsikelikely.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Better Bodies Hi Mari-pamantarana ny Marika, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Better Bodies Hi Mari-pamantarana ny Marika dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Better Bodies Hi Mari-pamantarana ny Marika dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Refy & Fonosana: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Marika: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Teknolojia Famokarana: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Fanamby Endrika: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Aingam-panahy: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Faharetan'ny Tetikasa: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Fizotr'asa: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Mpikambana ao amin'ny Ekipa: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima