Ny endrika 87MM Brand Story Famolavolana Boky nataon'i Sunghoon Kim dia mpandresy sarobidy amin'ny 2022 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Pirinty sy Haino Aman-jery Navoaka.

VolafotsyPirinty· 2022

87MM Brand Story Famolavolana Boky

nataon'i Sunghoon Kim

Mpanjifa: 87mm

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Pirinty

575,958

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #134927

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny 87MM Brand Story Famolavolana Boky

Ny 87MM dia marika lamaody malaza any Korea izay mamorona kolontsaina andavanandro amin'ny alalan'ny fahatsapana sy faharanitan-tsaina. Hatramin'ny nanombohany tamin'ny 2011, natao hitantara ny tantaran'ny folo taona lasa teo ho an'ny besinimaro tia 87MM izany amin'ny alalan'ny Moment by Moment, We Say No Concept But Good Sense, marika manana rakitsoratra naharitra 10 taona. Izany dia hanompo amin'ny fifandraisana akaiky kokoa amin'ny tanora Koreana izay tia ny 87MM sy feno hafanam-po momba azy amin'ny alalan'ny tantaran'ny mpanorina roa ary koa ny tantaran'ny marika 87MM.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana 87MM Brand Story Famolavolana Boky, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana 87MM Brand Story Famolavolana Boky. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana 87MM Brand Story Famolavolana Boky dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Refy & Fonosana: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Marika: 87MM, brand book, book, design, editorial, graphic, typography
Teknolojia Famokarana: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Fanamby Endrika: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Fikarohana: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Aingam-panahy: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Faharetan'ny Tetikasa: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Fizotr'asa: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Mpikambana ao amin'ny Ekipa: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Loharanon-tsary: 87MM