Johnnie Walker Limited Edition Fonosana Fanomezana nataon'i Ofen Hu

Ny endrika Johnnie Walker Limited Edition Fonosana Fanomezana nataon'i Ofen Hu dia mpandresy sarobidy amin'ny 2022 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2022

Johnnie Walker Limited Edition Fonosana Fanomezana

nataon'i Ofen Hu

Mpanjifa: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

58,010

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #138822

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Johnnie Walker Limited Edition Fonosana Fanomezana

Ny Johnnie Walker Limited Edition dia famolavolana fonosana fanomezana ho an'ny tavoahangy whisky navoaka ho an'ny Fetin'ny Afovoan'ny Fararano any Chine. Ny Fetin'ny Afovoan'ny Fararano dia fotoana lehibe ho an'ny fihaonan'ny fianakaviana, ka ny lohahevitra dia ny tokantrano, ny fihaonana ary ny fihetseham-po. Ny famolavolana dia nalaina avy amin'ny varavarana sy varavarankelin'ny maritrano nentim-paharazana sinoa. Ny boaty ivelany dia misokatra toy ny varavarana roa, mihidy amin'ny bokotra andriamby eo afovoany, ary mampiseho ny tavoahangy ao anatiny. Aseho ao ny orkide, ny lolo ary ny rahona mitondra vintana. Ampiasaina amin'ny boaty ny fandokoana volamena sy ny fanapahana laser, ary ampiharina amin'ny tavoahangy ny fanadiovana amin'ny fasika.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Johnnie Walker Limited Edition Fonosana Fanomezana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Johnnie Walker Limited Edition Fonosana Fanomezana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Johnnie Walker Limited Edition Fonosana Fanomezana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Refy & Fonosana: Length 15cm width 11.5cm height 36cm
Marika: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Teknolojia Famokarana: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Fanamby Endrika: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Fikarohana: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Aingam-panahy: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Faharetan'ny Tetikasa: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Fizotr'asa: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Mpikambana ao amin'ny Ekipa: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Loharanon-tsary: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd