Hair For Hope Cancer Care Initiative Fampiroboroboana nataon'i Onedor Co. Ltd.

Ny endrika Hair For Hope Cancer Care Initiative Fampiroboroboana nataon'i Onedor Co. Ltd. dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Sosialy.

VarahinaSosialy· 2023

Hair For Hope Cancer Care Initiative Fampiroboroboana

nataon'i Onedor Co. Ltd.

Mpanjifa: Onedor Co. Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Sosialy

50,348

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #141480

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Hair For Hope Cancer Care Initiative Fampiroboroboana

Ny Hair for Hope dia hetsika fiantrana fanomezana volo natsangan'ny Hope Foundation for Cancer Care ho an'ny tafavoaka velona tamin'ny homamiadana. Ity hetsika ity no manan-danja sy manan-kery fiantraikana lehibe indrindra eo amin'ny fanabeazana ny zatovo momba ny fanaovana soa ho an'ny daholobe. Ny ekipa dia nanamboatra ny serivisy sy ny famantarana mba hanamafy ny fifandraisana sy ny traikefa miaraka amin'ireo mpandray anjara. Amin'ny ho avy, ity hetsika sy famantarana ity dia ho lasa mariky ny antso hihetsika ho an'ny tafavoaka velona tamin'ny homamiadana mba hizara ny traikefany ary ho an'ny taranaka tanora mba hihetsika sy hiteraka fiantraikana miparitaka ho tombontsoan'ny fiarahamonina. Afaka ho fanantenan'ny olona iray ianao.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Hair For Hope Cancer Care Initiative Fampiroboroboana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Hair For Hope Cancer Care Initiative Fampiroboroboana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Hair For Hope Cancer Care Initiative Fampiroboroboana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Refy & Fonosana: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Marika: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Teknolojia Famokarana: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Fanamby Endrika: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Fikarohana: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Aingam-panahy: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Faharetan'ny Tetikasa: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Fizotr'asa: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patanta: N/A
Mpikambana ao amin'ny Ekipa: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Loharanon-tsary: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.