Tsingtao 9 Degrees Ny Fonosana Labiera nataon'i Jin Zhang

Ny endrika Tsingtao 9 Degrees Ny Fonosana Labiera nataon'i Jin Zhang dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2023

Tsingtao 9 Degrees Ny Fonosana Labiera

nataon'i Jin Zhang

Mpanjifa: Tsingtao Beer

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

18,712

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #144952

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Tsingtao 9 Degrees Ny Fonosana Labiera

Ny labiera Tsingtao dia iray amin'ireo marika labiera malaza indrindra any Shina. Miorina amin'ny fanasongadinana ny marika, ny lafiny marika dia mila mampiseho ny toetra mampiavaka ny faritany tsirairay. Ny mpamorona dia mampiasa ny solontenan'ny Hubei "Tilikambo Crane Yellow" mba hanehoana ny toetra eo an-toerana. Ankoatra izany, Xiangyun, Crane, ary ny bottleneck "Feather Phoenix" (Tena tia an'i Phoenix i Hubei) ataovy moramora kokoa ny sary manontolo; Mandritra izany fotoana izany, asongadino ny "9 degre", ny fivarotana lehibe indrindra amin'ny vokatra, mba hampiroboroboana ny varotra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Tsingtao 9 Degrees Ny Fonosana Labiera, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Tsingtao 9 Degrees Ny Fonosana Labiera. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Tsingtao 9 Degrees Ny Fonosana Labiera dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Refy & Fonosana: Width 65mm x Depth 65mm x Height 265mm
Marika: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknolojia Famokarana: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Fanamby Endrika: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Fikarohana: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Aingam-panahy: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Faharetan'ny Tetikasa: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Fizotr'asa: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patanta: Intellectual property/patents/copyrights owned by Tsingtao Brewery