Dukang Liquor Fonosana Tavoahangy Toaka nataon'i Tiger Pan

Ny endrika Dukang Liquor Fonosana Tavoahangy Toaka nataon'i Tiger Pan dia mpandresy sarobidy amin'ny 2023 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2023

Dukang Liquor Fonosana Tavoahangy Toaka

nataon'i Tiger Pan

Mpanjifa: Luoyang Dukang Wine Group Co., Ltd

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

33,493

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #145418

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Dukang Liquor Fonosana Tavoahangy Toaka

Ny Dukang Liquor dia famolavolana fonosana ho an'ny baijiu sinoa. Ny tavoahangy dia novolavolaina hatrany ambony ka hatrany ambany mba hamorona ny endrika abstrakta an'i Cao Cao, mpitarika ara-tafika sady poety ara-tantara izay nomen'ny tononkalony ny anaran'ny marika. Ny sarony dia mampahatsiahy ny satroky ny manam-pahefana tamin'ny vanim-potoana taorian'ny tarana-mpanjaka Han, ary ny vatany dia voasokitra toy ny akanjo lava, izay manome fihazonana mafy orina ihany koa. Fitaratra no ampiasaina fa tsy ny tanimanga fahita amin'ny marika mitovy aminy, ka mahazo famirapiratana sy endrika manokana ny velarany. Ny boaty ivelany dia voaravaka sary vector an'i Luoyang, ilay renivohitra fahiny.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Dukang Liquor Fonosana Tavoahangy Toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Dukang Liquor Fonosana Tavoahangy Toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Dukang Liquor Fonosana Tavoahangy Toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Refy & Fonosana: Bottle size: 294mm x 88mm
Marika: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Teknolojia Famokarana: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Fanamby Endrika: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Fikarohana: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Aingam-panahy: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Faharetan'ny Tetikasa: The project lasts 4 month, designed in Shenzhen.
Fizotr'asa: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patanta: Tiger Pan
Mpikambana ao amin'ny Ekipa: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Loharanon-tsary: Tiger Pan