Smoothies Marika Sakafo nataon'i Andromachi Kakava

Ny endrika Smoothies Marika Sakafo nataon'i Andromachi Kakava dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2024

Smoothies Marika Sakafo

nataon'i Andromachi Kakava

Mpanjifa: ABC Design Communication

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #152745

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Smoothies Marika Sakafo

Amin'ny tontolo mihetsiketsika tsy tapaka sy maika ny fotoana, ny smoothie Jean Paul Lab dia mamaly amin'ny alalan'ny bisikileta amin'ny fonosana enina feno fifaliana sy tsiro mahafinaritra. Lasa tandindon'ny fahalalahana ny mpitaingina bisikileta. Amin'ny vanim-potoana rehetra dia mihetsika am-pahasahiana tsy mahazatra izy ireo, mamantatra lalana mameno ny fiainany amin'ny fahafinaretana, tahaka ny tsiro miafina ao anatin'ny smoothie. Tonga ny fotoana hamelana sy handeha ho any amin'ny tontolo mahagagan'ny tsiro'ny Jean Paul Lab manaraka ny lalan'ny fahafinaretana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Smoothies Marika Sakafo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Smoothies Marika Sakafo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Smoothies Marika Sakafo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Refy & Fonosana: Label: Width 110mm x Height 160mm
Marika: smoothies, jean paul lab, vintage, packaging
Teknolojia Famokarana: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Fanamby Endrika: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Fikarohana: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Aingam-panahy: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Faharetan'ny Tetikasa: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Fizotr'asa: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Mpikambana ao amin'ny Ekipa: George Ziakas
Costas Lakis