Moutai 1935 Fonosana Toaka nataon'i Chengdu Wanjiazu Technology Co., Ltd

Ny endrika Moutai 1935 Fonosana Toaka nataon'i Chengdu Wanjiazu Technology Co., Ltd dia mpandresy sarobidy amin'ny 2024 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2024

Moutai 1935 Fonosana Toaka

nataon'i Chengdu Wanjiazu Technology Co., Ltd

Mpanjifa: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

2,814,292

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #153916

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Moutai 1935 Fonosana Toaka

Ny Moutai 1935 dia fonosana ho an'ny toaka sinoa nodio avy amin'ny faritanin'i Guizhou. Ny tavoahangy fitaratra dia misy sary misongadina eo ambonin'ny loko mena, mampiseho sary volamena momba ny mpivarotra sira sy ny varotra toaka ao amin'ny tanànan'i Moutai. Ny sary dia nahazo aingam-panahy avy amin'ny hosodoko nentim-paharazana sinoa mampiseho fiainana andavanandro. Faribolana telo misy onja volamena no voasokitra misongadina eo amin'ny soroky ny tavoahangy. Ny velarana misongadina dia vita amin'ny famafazana glazy, izay manatsara ny fifikirana sy ny fikasihana. Ny saron-tavoahangy vita amin'ny arofanina zinc dia mampiasa rafitra mitovy amin'ny nify tapaka ho fepetra fiarovana amin'ny fanaovana sandoka. Ny boaty fanomezana dia vita amin'ny chipboard azo havaozina sy mety lo ho zezika.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Moutai 1935 Fonosana Toaka, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Moutai 1935 Fonosana Toaka izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Moutai 1935 Fonosana Toaka dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Refy & Fonosana: product dimensions,230 mm x 85 mm x 85 mm
Marika: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Teknolojia Famokarana: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Fanamby Endrika: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Fikarohana: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Aingam-panahy: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Faharetan'ny Tetikasa: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Fizotr'asa: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Mpikambana ao amin'ny Ekipa: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)