Wow Long Rice Crust Fonosana Sakafo Maivana nataon'i Xiao Ma Song Strategic Consulting

Ny endrika Wow Long Rice Crust Fonosana Sakafo Maivana nataon'i Xiao Ma Song Strategic Consulting dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2024

Wow Long Rice Crust Fonosana Sakafo Maivana

nataon'i Xiao Ma Song Strategic Consulting

Mpanjifa: Xiao Ma Song Strategic Consulting Co., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #154451

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Wow Long Rice Crust Fonosana Sakafo Maivana

Wow Long Rice Crust dia famolavolana fonosana ho an'ny sakafo maivana sinoa nentim-paharazana atao hoe rice crust. Ny famolavolana dia valiny amin'ny fitovian'ny vokatra sy ny sarin'ny marika efa antitra ao anatin'ity sokajin-tsakafo maivana ity. Ny fonosana dia maneho ny olo-malaza ara-tantara sinoa Zhuge Liang, izay ny anarany an-tsokajy no nahatonga ny anaran'ny marika, sary nosoratana amin'ny fomba mampihomehy toy ny "comic". Endri-tarehy nasongadina bebe kokoa sy ny teny nolazaina hoe Wow dia manondro ny toetran'ilay sakafo maivana izay mangana. Ny anaran'ny marika Wo Long dia navaozina ho Wow Long. Tantara an-tsary sy sary vokatra dia natambatra mba hisarihana ireo mpanjifa tanora kokoa.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Wow Long Rice Crust Fonosana Sakafo Maivana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Wow Long Rice Crust Fonosana Sakafo Maivana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Wow Long Rice Crust Fonosana Sakafo Maivana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Refy & Fonosana: 220mmX50mmX320mm
Marika: Chinese,Wowlong,Rice,Crust
Teknolojia Famokarana: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Fanamby Endrika: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Fikarohana: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Aingam-panahy: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Faharetan'ny Tetikasa: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Fizotr'asa: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Mpikambana ao amin'ny Ekipa: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Loharanon-tsary: Illustrator :Wang Dianhe