Ken14 Fonosana Labiera nataon'i China Resources Snow Breweries

Ny endrika Ken14 Fonosana Labiera nataon'i China Resources Snow Breweries dia mpandresy sarobidy amin'ny 2025 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2025

Ken14 Fonosana Labiera

nataon'i China Resources Snow Breweries

Mpanjifa: China Resources Snow Breweries

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

31,935

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #163372

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Ken14 Fonosana Labiera

Ny Ken 14 dia fonosana noforonina ho an'ny labiera vita amin'ny orja avy eo an-toerana. Ny famolavolana dia maneho amin'ny fomba abstraite ny sary voajanahary amin'ny sahan'orja any Hulunbuir, ka mampiasa loko fotsy, maitso ary volamena mba hampahatsiahy ny fitomboan'ny orja hatramin'ny zana-kazo ka hatramin'ny fahamatorany. Ny fandaminana sy ny soratra dia manaraka ny fomban'ny gazety sinoa taloha, izay manamora ny famakiana. Ny akora ampiasaina dia ahitana hoditra artifisialy biolojika vita amin'ny orja sisa tavela avy amin'ny famokarana, lamba tsy tenona, kitapo taratasy kraft azo averina amboarina indray ary boaty taratasy mety lo ho azy, nofidiana mba hanohanana ny fiarovana ny tontolo iainana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Ken14 Fonosana Labiera, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Ken14 Fonosana Labiera. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Ken14 Fonosana Labiera dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Refy & Fonosana: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Marika: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teknolojia Famokarana: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Fanamby Endrika: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Fikarohana: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Aingam-panahy: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Faharetan'ny Tetikasa: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Fizotr'asa: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Mpikambana ao amin'ny Ekipa: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu