Xijiu Matured Liquor Fonosana Toaka nataon'i Chengdu Times Fashion Art Design Co., Ltd

Ny endrika Xijiu Matured Liquor Fonosana Toaka nataon'i Chengdu Times Fashion Art Design Co., Ltd dia mpandresy sarobidy amin'ny 2025 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

PlatinaFonosana· 2025

Xijiu Matured Liquor Fonosana Toaka

nataon'i Chengdu Times Fashion Art Design Co., Ltd

Mpanjifa: Guizhou Xijiu Co..ltd

Mpandresy A' Design Award Platina amin'ny Sokajy Fonosana

1,199,187

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #163642

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Xijiu Matured Liquor Fonosana Toaka

Ny Xijiu Matured Liquor dia famolavolana fonosana ho an'ny andiana toaka sinoa. Ny tavoahangy dia mitazona ny endrika amponga mahazatra an'ny marika ary manondro ny endrika boribory an'ny asa-tanana iray tehirizina ao amin'ny Palace Museum, endrika mifandray amin'ny fahafenoana sy ny firindrana ao amin'ny kolontsaina sinoa nentim-paharazana. Ny fanamarihana ny taonan'ny toaka, 15 sy 30 taona, dia voasokitra amin'ny laser toy ny kofehy lamba mikoriana. Ny saron-tavoahangy dia mampiasa endrika efa-joro mitondra vintana ary misokatra sy mihidy malama. Ao anatiny, sary an-tsokitra hazo tany am-boalohany no mampiseho ny tontolo manamorona ny reniranon'i Chishui sy ireo akora fanamboarana toaka. Ny boaty ivelany dia mora entina sy tehirizina.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Xijiu Matured Liquor Fonosana Toaka, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Xijiu Matured Liquor Fonosana Toaka dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Xijiu Matured Liquor Fonosana Toaka dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Refy & Fonosana: 150mm*50mm*180mm
Marika: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Teknolojia Famokarana: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Fanamby Endrika: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Fikarohana: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Aingam-panahy: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Faharetan'ny Tetikasa: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Fizotr'asa: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Mpikambana ao amin'ny Ekipa: Xiaohu Feng
Xian Huo
Lei Wang