Threegun Famolavolana Fonosana nataon'i E2W Studio

Ny endrika Threegun Famolavolana Fonosana nataon'i E2W Studio dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2025

Threegun Famolavolana Fonosana

nataon'i E2W Studio

Mpanjifa: E2W Studio

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #167210

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Threegun Famolavolana Fonosana

Hatramin'ny nananganana azy, Threegun dia nampiasa tsy tapaka ny mena, loko miorim-paka lalina amin'ny fomban-drazana Sinoa, ho singa fototra amin'ny maha-izy azy hita maso. Ny loko mena dia heverina ho iray amin'ireo fananana tena ilaina izay tsy maintsy tazonina ao anatin'ny rafitra hita maso an'ny marika. Ny fampiasana rafitra grid amin'ny fomba mirindra amin'ny fanosana dia manambatra ny fandrafetana. Mikasika ny afara an'ny fonosana, ny mpamorona dia nampiditra tamin'ny fomba maoderina ny soratra Telo ao anatin'ny famolavolana lamina. Ity lamina ity dia lasa fananana hita maso lehibe ho an'ny Threegun, manohy mitana anjara toerana lehibe amin'ny famolavolana hita maso manaraka azy ireo.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Threegun Famolavolana Fonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Threegun Famolavolana Fonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Threegun Famolavolana Fonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Refy & Fonosana: Width 58mm x Depth 134mm x Height 255mm
Marika: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Teknolojia Famokarana: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Fanamby Endrika: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Fikarohana: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Aingam-panahy: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Faharetan'ny Tetikasa: The project was completed in 2024.
Fizotr'asa: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Loharanon-tsary: Floating Stop