Ny endrika Marlenka Fonosana nataon'i David Kantor dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2025

Marlenka Fonosana

nataon'i David Kantor

Mpanjifa: Marlenka International s.r.o.

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

18,288

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #170016

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Marlenka Fonosana

Ny fanavaozana ny fonosana Marlenka dia mifototra amin'ny endrika madio sy miavaka izay miantoka ny fisehoan-tena matanjaka eny amin'ny talantalana sy ny fanavahana mazava manerana ny karazana vokatra. Ny rafitra fonosana dia natao handray karazana mofomamy sy tsatsakafo mifototra amin'ny tantely, mampiasa fomba fiasa voalamina mba hanavahana ny tsiro, ny endrika ary ny habeny. Ny estetika hita maso avo lenta dia manatsara ny fitaomana amin'ny vokatra, raha ny fitaovana vaovao sy ny teknolojia fanontana mandroso kosa dia miantoka ny kalitao tsy manam-paharoa. Ny endrika voahosotra dia tsy vitan'ny manandratra ny traikefan'ny mpanjifa ihany fa manamafy ny maha-izy ny marika Marlenka sy ny toerana misy azy eo amin'ny tsena.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Marlenka Fonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Marlenka Fonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Marlenka Fonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Refy & Fonosana: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Marika: marlenka, redesign, packaging,
Teknolojia Famokarana: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Fanamby Endrika: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Fikarohana: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Aingam-panahy: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Faharetan'ny Tetikasa: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Fizotr'asa: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Mpikambana ao amin'ny Ekipa: David Kantor
Radek Vysocký
Vojtěch Halamíček
Loharanon-tsary: David Kantor
Petr Vaněk