Cafe Guardiao Fonosana Kafe nataon'i Tipz

Ny endrika Cafe Guardiao Fonosana Kafe nataon'i Tipz dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2026

Cafe Guardiao Fonosana Kafe

nataon'i Tipz

Mpanjifa: Cooabriel

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

7,110

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #181277

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cafe Guardiao Fonosana Kafe

Cafe Guardiao dia famolavolana fonosana ho an'ny kafe voaendasina sy voatoto ambony kalitao vokarin'ny koperativa breziliana iray. Ny maha-izy azy ara-jery dia miorina amin'ny sary arikanjely, natao tamin'ny fomba fanao sokitra, miaraka amin'ny elatra miaro ho singa an-tsary manjaka indrindra. Ny endri-tsoratra matevina dia mamorona ambaratongam-pahitana mazava eo amin'ny toeram-pivarotana. Misy fehin'etikety milaza ny haavon'ny fanendasana, ny fiavian'ny koperativa, ary ny votoatiny conilon madio 100 isan-jato. Ny fanontana fleksografika amin'ny kraft sy ny akora voarakotra matte dia manome endrika matte sy velaran-tany azo tsapaina ho an'ny fonosana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Cafe Guardiao Fonosana Kafe, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Cafe Guardiao Fonosana Kafe. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Cafe Guardiao Fonosana Kafe dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Refy & Fonosana: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Marika: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Teknolojia Famokarana: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Fanamby Endrika: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Fikarohana: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Aingam-panahy: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Faharetan'ny Tetikasa: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Fizotr'asa: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Mpikambana ao amin'ny Ekipa: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro