Ko te hoahoa Fenjiu Kōpaki Waipiro nā Zhang Zhipeng he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2020

Fenjiu Kōpaki Waipiro

nā Zhang Zhipeng

Kiritaki: Fen Jiu Group

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

13,707

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100408

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fenjiu Kōpaki Waipiro

Ko Fenjiu he kōpaki i hangaia mō tētahi waipiro nō Haina. Ka hangaia te ipu ki te karaehe, he oro puru kikorangi maena te whakaoti. E waru ngā taha o te tinana o te ipu, ā, ko te taupoki he āhua puawai apricot. Ko te tauira kei runga o te ipu e hangaia ana ki ngā papa e whā e whakamahara ana ki ngā ngaru. Ka whakamahia te parani-korowai ki runga i te ipu, ā, ko te pouaka o waho i hangaia ki te pepa motuhake pango me te parani-korowai hoki. Ka mau te ipu i te 500 ml, ā, 25.5 cm te teitei. Ko te hoahoa e whakakotahi ana i ngā tohu puawai matapihi tuku iho me tētahi āhua hou hei whakaatu i te ahurea o Haina ki ngā kaihoko rangatahi.

Te Whakamihi

Mō te A' Design Award Rino

Ko Fenjiu Kōpaki Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Fenjiu Kōpaki Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Fenjiu Kōpaki Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Inenga & Pēketanga: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tūtohu: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Hangarau Whakanao: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Wero Hoahoa: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Rangahau: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Whakaaweawe: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Roanga o te Kaupapa: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Rerenga Mahi: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Ngā Mema o te Rōpū: Design director: Zhang Zhipeng
Whakamana Whakaahua: Zhang Zhipeng