Nong Li Te Mokamoka Pia nā China Resources Snow Breweries

Ko te hoahoa Nong Li Te Mokamoka Pia nā China Resources Snow Breweries he kaitoa whakahirahira o te 2025 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Takai.

PāratinamuTakai· 2025

Nong Li Te Mokamoka Pia

nā China Resources Snow Breweries

Kiritaki: China Resources Snow Breweries

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Takai

7,685,193

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163373

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nong Li Te Mokamoka Pia

He hoahoa mokamoka pia a Nong Li i whakaaweawetia e te Ahurea Yangshao o Haina onamata. I hangaia te āhua o te pātara i runga i te tauira o te Shuang Er Ni Yu, he oko uku whai tauira ika salamander i whakamahia hei ipu waipiro i taua ahurea o mua. Kua honoa te mahi toi uku pango ki te āhua karaihe tuku iho, ā, ka tiakina te pia e te tae pōuri i te mārama me ngā rerekētanga o te pāmahana. Ka tāpiritia e ngā tauira āhuahanga he ataahua ki te kanohi, ā, ka whakarato hoki i te puritanga mau pai. Kei runga i te taupoki ngā whakaahua o ngā hipanga e whā o tētahi tikanga inu whakanui o Haina onamata: te whakamātau, te tuku, te whakautu me te whakahoki.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Nong Li Te Mokamoka Pia te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Nong Li Te Mokamoka Pia i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Nong Li Te Mokamoka Pia tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Inenga & Pēketanga: product dimensions, 355 mm x 355 mm x 120 mm
Tūtohu: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Hangarau Whakanao: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Wero Hoahoa: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Rangahau: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Whakaaweawe: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Roanga o te Kaupapa: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Rerenga Mahi: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Ngā Mema o te Rōpū: Qiguang Li, Celine Zhou, Yan Yang