Luhua Xiaomo Te Kōpaki Hinu Hetimi nā Tiger Pan

Ko te hoahoa Luhua Xiaomo Te Kōpaki Hinu Hetimi nā Tiger Pan he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Luhua Xiaomo Te Kōpaki Hinu Hetimi

nā Tiger Pan

Kiritaki: Shandong Luhua Group

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100810

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Luhua Xiaomo Te Kōpaki Hinu Hetimi

He kōpaki a Luhua Xiaomo i hangaia mō te huri hinu hetimi, he hinu i mahia ā-ringa i roto i ngā mōrahi iti. Ko te ipu he pounamu karaehe porowhita tika, 50 mm te whānui me te 210 mm te teitei. Ko te tapanga piri e takai ana i te 350 nekehanga porowhita huri noa i te pounamu, ā, kua whakatakotoria kia rite ki tētahi niupepa tawhito, e whakamaharatia ana ki tētahi wā i takaia ai ngā kai ki roto i te niupepa. Kua whakatakotoria ngā tohu ā-ika, e ai ki te āhua o ngā tohu toa Hainamana tawhito. Ko te āputa whāiti kāore i taupokina ka huri hei tohu maka rino kua whakaahuatia, e whakaatu ana i te nui o te mea kei roto.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Luhua Xiaomo Te Kōpaki Hinu Hetimi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Luhua Xiaomo Te Kōpaki Hinu Hetimi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Luhua Xiaomo Te Kōpaki Hinu Hetimi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Inenga & Pēketanga: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tūtohu: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Hangarau Whakanao: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Wero Hoahoa: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Rangahau: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Whakaaweawe: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Roanga o te Kaupapa: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Rerenga Mahi: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Ngā Mema o te Rōpū: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie