Hopapops Ko Te Kai Paramanawa Hauora nā Angela Spindler

Ko te hoahoa Hopapops Ko Te Kai Paramanawa Hauora nā Angela Spindler he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2020

Hopapops Ko Te Kai Paramanawa Hauora

nā Angela Spindler

Kiritaki: Depot Creative

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

16,909

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #101038

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hopapops Ko Te Kai Paramanawa Hauora

Nga mahi kaupapa: Te whakaingoatanga, te hanga waitohu me te hoahoa whakakakahu mo nga kakano rengarenga wai, e aro ana ki nga kaihoko US. Ko te wero me pehea te hopu i te maakete kaore ano kia rongohia te kaupapa matua, he kakano rengarenga wai. Ko te otinga, ki te aro ki te hamama o te papa, te naataki korero ngawari me nga tirohanga whakauru rongonui. Ko te whakaahua, kei mua me te tuara o te putunga, e kawe ana ki te kainga te momo hua me te reka. Ko te ahua koretake o te momo tuhi tohu tohu Hopapops ka taapiri atu i te pona ki nga kete, e mihi ana ki te reo ngahau i hangaia mo te waitohu.

Te Whakamihi

Mō te A' Design Award Rino

Ko Hopapops Ko Te Kai Paramanawa Hauora te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Hopapops Ko Te Kai Paramanawa Hauora he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Hopapops Ko Te Kai Paramanawa Hauora mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Inenga & Pēketanga: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tūtohu: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Hangarau Whakanao: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Wero Hoahoa: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Rangahau: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Whakaaweawe: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Roanga o te Kaupapa: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Rerenga Mahi: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Ngā Mema o te Rōpū: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Whakamana Whakaahua: Illustrator: Anna Makarova