Jianlibao Wepop Primary Function: Te Whakakīnga Inu nā Tiger Pan

Ko te hoahoa Jianlibao Wepop Primary Function: Te Whakakīnga Inu nā Tiger Pan he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Jianlibao Wepop Primary Function: Te Whakakīnga Inu

nā Tiger Pan

Kiritaki: Jianlibao

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

36,608

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #101162

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jianlibao Wepop Primary Function: Te Whakakīnga Inu

Book Text: He whakakīnga a Wepop i hoahoatia mō te wai kōpuku huarākau kore huka. He āhua māmā tō te ipu PET ka whāiti haere ki runga. Ko te kiriata māteatea silk-screen ka hoatu ki te mata he pupuritanga pūmau me te tairongo ngohengohe. Ka whakamahi te momotuhi i tētahi pānga pika, ā, ka wehea ia pū ki ngā tā motuhake e mahi ana hei paraka waihanga. Ka whakaahuatia ngā huarākau mā te momo toi pop, me ngā tae rerekē e tino parakore ana e tohu ana i ngā reka e whā. Ko te whāinga o te whakakīnga he tuku i tētahi inu hauora ki ngā kaihoko rangatahi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Jianlibao Wepop Primary Function: Te Whakakīnga Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jianlibao Wepop Primary Function: Te Whakakīnga Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jianlibao Wepop Primary Function: Te Whakakīnga Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Inenga & Pēketanga: Diameter 67.5mm
Height 213mm
Tūtohu: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Hangarau Whakanao: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Wero Hoahoa: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Rangahau: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Whakaaweawe: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Roanga o te Kaupapa: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Rerenga Mahi: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Ngā Mema o te Rōpū: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie