Peke ki te ihirangi
Moutai Te Kaimahi Matua: Te Whakapaipai Waipiro nā Yu Kai Liu

Ko te hoahoa Moutai Te Kaimahi Matua: Te Whakapaipai Waipiro nā Yu Kai Liu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.


ParahiTakai· 2020

Moutai Te Kaimahi Matua: Te Whakapaipai Waipiro

nā Yu Kai Liu

Kiritaki: Shenzhen yoto Packaging Technology Co.,Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

17,708

Ngā Tae

Te Hoahoa

Mō Moutai Te Kaimahi Matua: Te Whakapaipai Waipiro

Tuhinga Pukapuka: Ko Moutai he hoahoa whakapaipai mō tētahi waipiro baijiu nō Haina. Koinei te pouaka tuatahi ki te whakamahi i te mātāpono huri kāri toia ki roto i te hanganga whakapaipai. Ina toia he kāri, ka huri te whakaahua tā, whakaatu mai ai ngā kararehe tekau mā rua o te takiwā me ngā tāngata pakiwaitara e huihui ana mō tētahi hākari i Maotai Town. Ko ngā whakaahua e pā ana ki ngā tikanga me te aata toi tuku iho o Haina. I hangaia te pounamu ki te hangarau uku. Ka whakamahia te pepa whakairo whakarewa pāmahana-iti e toru-ahanoa hei pupuru pono i ngā tauira. Ko te rahi o te pouaka he 140 ki te 125 ki te 300 mirimita.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Moutai Te Kaimahi Matua: Te Whakapaipai Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Moutai Te Kaimahi Matua: Te Whakapaipai Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Moutai Te Kaimahi Matua: Te Whakapaipai Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Inenga & Pēketanga
Box size:140( mm)X125( mm)X300( mm)
Ceramic bottle capacity:500ml
Bottle height diameter
Tūtohu
maotai, baijiu, illustration, zodiac, packaging design
Hangarau Whakanao
It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Wero Hoahoa
The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Rangahau
Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Whakaaweawe
Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Roanga o te Kaupapa
The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Rerenga Mahi
Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Ngā Mema o te Rōpū
Designer:Yu Kai Liu
illustrator:Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun

Kaitautoko

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