Plaza del Sol Kete Kai Iti nā Estudio Maba

Ko te hoahoa Plaza del Sol Kete Kai Iti nā Estudio Maba he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Plaza del Sol Kete Kai Iti

nā Estudio Maba

Kiritaki: Plaza del Sol

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #104257

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Plaza del Sol Kete Kai Iti

Ko Plaza del Sol he hoahoa kōhiwi mō ngā pēke maramara rīwai. Ka tō mai ngā whakaahua i ngā tohu ā-iwi me ngā mea maharatanga e kitea ana i ngā tāone haerenga o Spain, ā, ka whakaaturia ēnei tohutoro i tētahi āhua o nāianei me te whakakatakata. Ko tēnā, ko tēnā pēke rere, ka kōrero i tētahi kōrero poto i hangaia mai i ngā mea maharatanga, me te whāinga kia ataata mai te kaihoko. Ka hangaia ngā whakaahua mā te whakaahua koiora tū e whakaritea ana i roto i tētahi huinga, ā, ka whakaputahia ngā pēke mā te tā matiro-rua (flexographic). Ko te rahi o tēnā, o tēnā pēke, he 195 mīrimita ki te 320 mīrimita.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Plaza del Sol Kete Kai Iti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Plaza del Sol Kete Kai Iti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Plaza del Sol Kete Kai Iti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Inenga & Pēketanga: 195mm x 320mm
Tūtohu: Packaging, design, folk, snacks, crisp, set, photography, humor
Hangarau Whakanao: Still life photography in set for composition of the images. Flexographic printing.
Wero Hoahoa: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Rangahau: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Whakaaweawe: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Roanga o te Kaupapa: Murcia, Spain, May 2019 to February 2020
Rerenga Mahi: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Pātene: Plaza del Sol
Ngā Mema o te Rōpū: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Whakamana Whakaahua: Estudio Maba