Ko te hoahoa Oink Tarapi nā Studio 33 he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Oink Tarapi

nā Studio 33

Kiritaki: Sin Ravnice

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

33,850

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #110499

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Oink Tarapi

Hei whakarite kia kitea te maakete a te kiritaki, i tohua he ahua takaro me te ahua. Ko tenei huarahi e tohu ana i nga ahuatanga katoa o te waitohu, taketake, reka, tuku iho me te rohe. Ko te whainga matua o te whakamahi i nga kohinga hua hou ko te whakaatu ki nga kaihoko te korero i muri mai i te whakatipu poaka pango me te whakaputa i nga kai reka o mua o te kounga teitei. He huinga whakaahua i hangaia i roto i te tikanga linocut e whakaatu ana i nga mahi toi. Ko nga whakaahua ano e whakaatu ana i te pono me te akiaki i te kaihoko ki te whakaaro mo nga hua Oink, te reka me te kakano.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Oink Tarapi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Oink Tarapi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Oink Tarapi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Inenga & Pēketanga: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Tūtohu: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Hangarau Whakanao: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Wero Hoahoa: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Rangahau: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Whakaaweawe: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Roanga o te Kaupapa: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Rerenga Mahi: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Pātene: OINK Trademark (2020) Sin Ravnice
Ngā Mema o te Rōpū: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Whakamana Whakaahua: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019