Dream of the Blue M6 Plus Tarapi Baijiu nā Huashuang Liu and Jingzhang Xiao

Ko te hoahoa Dream of the Blue M6 Plus Tarapi Baijiu nā Huashuang Liu and Jingzhang Xiao he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Dream of the Blue M6 Plus Tarapi Baijiu

nā Huashuang Liu and Jingzhang Xiao

Kiritaki: Jiangsu Yanghe Distillery Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

47,889

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #110718

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Dream of the Blue M6 Plus Tarapi Baijiu

Ko te Moemoea o te Blue M6 Plus e mau ana i tetahi hoahoa papai e whakaatu ana i te ahua rerehua hou. Ko te pounamu puru me te tapanga koura me te whakapaipai whakaheke e whakaatu ana i te ahuareka iti me te whakaputa i te reka o te ao. Me "Dream Drop" i te takenga mai o te mahi auaha, ka whakamahia te pounamu maturuturu wai me te uhi karaihe hei tohu whakaahua. He taiao te hanga, he maeneene te whakawhiti mai i runga ki raro. Na te hangarau hou me te kakano o te papanga teitei, kua tino pai ake te kounga. Ko te hoahoa e whakauru ana i te whakatauira, te tae, te mahi toi me te mahi ergonomic.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Dream of the Blue M6 Plus Tarapi Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Dream of the Blue M6 Plus Tarapi Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Dream of the Blue M6 Plus Tarapi Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Inenga & Pēketanga: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Tūtohu: crafts, Baijiu, spirit, packaging, art
Hangarau Whakanao: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Wero Hoahoa: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Rangahau: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Whakaaweawe: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Roanga o te Kaupapa: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Rerenga Mahi: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Ngā Mema o te Rōpū: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Whakamana Whakaahua: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.