Biboi Ko Nga Tapanga Waina nā Giovanni Murgia

Ko te hoahoa Biboi Ko Nga Tapanga Waina nā Giovanni Murgia he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Biboi Ko Nga Tapanga Waina

nā Giovanni Murgia

Kiritaki: Cantine Biboi

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

27,577

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #111397

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Biboi Ko Nga Tapanga Waina

He hoahoa hou, rerekee me te kore ohorere hei tautuhi i te tuakiri o enei waina. He hoahoa ahuahanga mai i nga tau whitu tekau ka whakarangatira ki nga huanga tohu e tohu ana i nga ahuatanga o te rohe o Sardinia. Ko te hoahoa o enei tapanga ka akohia kia puta ai te ahua o te tactile i te wa e tangohia ai te pounamu, na te pepa o te tapanga me te whakaputanga o etahi waahanga. Ko te whainga ko te korero i tetahi hoahoa hou me te rangatahi, te kore ohorere me te waatea tonu e tika ana mo te hunga rangatahi e rapu ana i te waina kounga me te tono whakahihiri.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Biboi Ko Nga Tapanga Waina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Biboi Ko Nga Tapanga Waina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Biboi Ko Nga Tapanga Waina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Inenga & Pēketanga: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Tūtohu: wine, packaging, graphic design, label design, sardinia
Hangarau Whakanao: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Wero Hoahoa: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Rangahau: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Whakaaweawe: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Roanga o te Kaupapa: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Rerenga Mahi: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Ngā Mema o te Rōpū: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA