Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa nā Chen Wang

Ko te hoahoa Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa nā Chen Wang he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa

nā Chen Wang

Kiritaki: Three Squirrels

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #111442

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa

Tuhinga Pukapuka: Ko Super Leg he kōpaki kai paramanawa i hangaia mō tētahi kaipakihi kai o Haina. E whakaatu ana te kōpaki i te mascot o te kaipakihi, he kiore squirrel e kīia nei ko Xiaojian, e takoto ana i runga i tētahi waewae heihei nui me te ngākau nui ki te kai i a ia e mau ana ōna kākahu i tētahi papa toa. Ko te whakaahua i whakaarohia mai i tētahi āhuatanga pakiwaituhi e tāhaehae ana tētahi kiore i te tiihi, ā, ka mau i tētahi ngeru. Ko te wāhanga o te waewae heihei e kitea ana kua haehaetia e ngā niho ka hanga i tētahi matapihi, nā reira ka taea te kite i te kiko o roto. Ko te hoahoa e hono ana i te mascot ki te hua, ā, ka āwhina i te kōpaki kia rerekē i waenga i ngā mea rite i runga i te papa toa.

Te Whakamihi

Mō te A' Design Award Rino

Ko Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Super Leg Mahi Tuatahi: Te Whakakopaki Kai Paramanawa mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Whakaaweawe: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Pānuitia te Pānui Pāpāho

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