Beltur Go Ko te Mahi Matua: Te Kōpaki Kai nā Musa Celik

Ko te hoahoa Beltur Go Ko te Mahi Matua: Te Kōpaki Kai nā Musa Celik he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Beltur Go Ko te Mahi Matua: Te Kōpaki Kai

nā Musa Celik

Kiritaki: Beltur

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #112421

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Beltur Go Ko te Mahi Matua: Te Kōpaki Kai

Ko te Kupu Pukapuka: Ko te Beltur Go he raupapa kōpaki kai me te inu kua hoahoatia mō te whakamahi i ngā papa rangi nui o te tāone. Ka taea te whakatakoto i te pouaka kai ki runga i te kapu inu, ā, ka whakawhiti te kakau miti i te pouaka, nā reira ka mau te kai me te inu ki te ringa kotahi. Ka taea te whakatuwhera i ngā waahi iti kua kōpakina o te pouaka hei pupuri i ngā ranu. Ka taea hoki te whakamahi noa i te pouaka kai, me te paoka e takoto ana ki runga. Kua hangaia ngā wāhanga katoa mai i te pepa Bristol 350 karamu me te tā offset, ā, ka whakakapi te pepa i te kirihou hei whakaiti i te para kirihou. Ka tae mai ia kōpaki i te āhua papatahi mō te rokiroki me te kawe ngāwari.

Te Whakamihi

Mō te A' Design Award Rino

Ko Beltur Go Ko te Mahi Matua: Te Kōpaki Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Beltur Go Ko te Mahi Matua: Te Kōpaki Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Beltur Go Ko te Mahi Matua: Te Kōpaki Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Inenga & Pēketanga: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tūtohu: Snack, Take Away, Food Box, On The Go
Hangarau Whakanao: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Wero Hoahoa: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Rangahau: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Whakaaweawe: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Roanga o te Kaupapa: The project took place between June 2020 and August 2020 in Istanbul.
Rerenga Mahi: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Ngā Mema o te Rōpū: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Whakamana Whakaahua: All photos taken by Musa Çelik.