Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama nā Martin Zouhar

Ko te hoahoa Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama nā Martin Zouhar he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama

nā Martin Zouhar

Kiritaki: The Green Tree Distillery

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

30,666

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #113463

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama

He hoahoa whakatakai a Heffron mō tētahi rama i mahia e tētahi whare tao waipiro o Czech. Ka whakahōnore te rama i ngā ope taua o Czechoslovak, i whawhai i Ruhia i waenga i te tau 1914 me te 1918, ā, i āwhina rātou ki te whakatū i te Repupiripia o Czechoslovak. Ko Heffron te ingoa o te kaipuke whakamutunga i kawe i ngā hōia mai i Ruhia ki Uropi. I ahu mai te hoahoa i ngā reta i tukua e ngā hōia ki te kāinga i te roanga o te haerenga. Ka mau i te pātara karaihe pūataata te 500 ml. He mea hanga te tapanga ki te pepa kirīmi kua whakakiko, me te tapahi tuku tohu reta pokapoka me te waniha kanapa ā-rohe, i tāia ki ngā tae e toru.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Heffron Te Mahi Matua: Te Whakatakai i te Pātara Rama he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Inenga & Pēketanga: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tūtohu: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Hangarau Whakanao: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Wero Hoahoa: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Rangahau: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Whakaaweawe: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Roanga o te Kaupapa: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Rerenga Mahi: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Pātene: Trademark (2019) Palírna U Zeleneho stromu
Whakamana Whakaahua: Photos of the bottles were made in studio Cotashon.