Pepsi X SHFW Kēne Inu Wai nā PepsiCo Design and Innovation

Ko te hoahoa Pepsi X SHFW Kēne Inu Wai nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Pepsi X SHFW Kēne Inu Wai

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design & Innovation

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pepsi X SHFW Kēne Inu Wai

Ko Pepsi X SHFW he kēne inu wai whakaputa iti i hangaia mō te Wiki Ahua o Shanghai Kōanga/Raumati 2020, ā, i tukuna ki Haina. He wāhanga te kēne nō tētahi pūnaha tuakiri ā-tirohanga whānui i whakawhanaketia mō taua kaupapa anō. Ko te kaupapa o te wā, arā te Rongo me te Puna, e ārahi ana i te hoahoa, ā, e whakaata ana i te tūhuratanga o ngā tirohanga rerekē. Ko ngā āhua i whakaawea e ngā take koiora me te karaihe ka whakakotahitia i roto i tētahi ātea āhua. Ko te otinga ka honoa te wairua o te waitohu Pepsi Black ki ngā mahi kanorau a ngā kaihoahoa ahua i whakaaturia i te kaupapa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Pepsi X SHFW Kēne Inu Wai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi X SHFW Kēne Inu Wai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pepsi X SHFW Kēne Inu Wai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tūtohu: Packaging, Beverage
Whakaaweawe: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Ngā Mema o te Rōpū: PepsiCo Design & Innovation

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