Peke ki te ihirangi
Genki Forest Kōhua Wai Kōpupū o Genki Forest nā Genki Forest

Ko te hoahoa Genki Forest Kōhua Wai Kōpupū o Genki Forest nā Genki Forest he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.


RinoTakai· 2021

Genki Forest Kōhua Wai Kōpupū o Genki Forest

nā Genki Forest

Kiritaki: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

18,136

Ngā Tae

Te Hoahoa

Mō Genki Forest Kōhua Wai Kōpupū o Genki Forest

Ko Genki Forest he hoahoatanga kōhua mō te wai kōpupū. I hangaia te pounamu i te PET, he kirihou māmā, mārama hoki e aukati ana i te pāwhiuwhiu, ā, e āwhina ana ki te pupuri i te hauhā waro ki roto. Kei runga i tētahi mata mā whānui tētahi tohu Hainamana nui pango, i whakaawehia e te tuhi tuhinga tawhito, e hoatu ana ki te tapanga he āhua ngāwari, hou hoki. He maeneene te whakahua o waho o te pounamu, ā, ko te wāhanga whāiti rawa e noho ana ki te wāhi e pupuru ai te ringa, e whakapai ake ana i te māmā o te pupuru. Kei runga i te pokohiwi tētahi whiri o ngā tapatoru pokohiwi, ā, kua taia ki runga i te pōtae tētahi pere whakatuwhera. Ko te whānui o te pounamu 67.3 mm, ko te teitei 209.25 mm.

Te Whakamihi

Mō te A' Design Award Rino

Ko Genki Forest Kōhua Wai Kōpupū o Genki Forest te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Genki Forest Kōhua Wai Kōpupū o Genki Forest he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Genki Forest Kōhua Wai Kōpupū o Genki Forest mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Inenga & Pēketanga
Width 67.3mm x Height 209.25mm
Tūtohu
Branding, Packaging, bottle, 3D, water
Hangarau Whakanao
The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Wero Hoahoa
We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Rangahau
We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Whakaaweawe
The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Roanga o te Kaupapa
The project started in May 2018.
Rerenga Mahi
IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Ngā Mema o te Rōpū
Siyang Cai
Chu Xu
Whakamana Whakaahua
Siyang Cai

Kaitautoko

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