Have A Good Tea Kōhua Tī nā Toshiki Okada

Ko te hoahoa Have A Good Tea Kōhua Tī nā Toshiki Okada he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2021

Have A Good Tea Kōhua Tī

nā Toshiki Okada

Kiritaki: Zikkichi Co.,Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119804

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Have A Good Tea Kōhua Tī

Ko Have A Good Tea he hoahoa kōhua mō tētahi tī reka o Hapani i hangaia ki te tāone hītori o Kawagoe. Kei roto i te pouaka he tī reka rakau-topiro me te reka rakau-topiro pō, i hangaia mō te wā matakitaki puāwai topiro. Ko ngā whakaahua wai-tae mahi-ā-ringa e whakaatu ana i tētahi whenua ā-rohe, ā, kua whakairohia te wāhi waitohu kia wehe atu i te toi papamuri. He māmā te pupuru i te pouaka, kua hangaia mai i te pepa kounga tiketike, kore-piata, hei tukanga anō (recyclable), ā, ka taea te wāwāhi mō te hangaruatanga. Ko te whāinga o te hoahoa he whakaatu i te ahurea tī ki ngā rangatahi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Have A Good Tea Kōhua Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Have A Good Tea Kōhua Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Have A Good Tea Kōhua Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Inenga & Pēketanga: (W)85mm x (D)20mm x (H)150mm
Tūtohu: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Hangarau Whakanao: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Wero Hoahoa: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Rangahau: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Whakaaweawe: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Roanga o te Kaupapa: This project started in october 2018 in Kawagoe and finished in February 2019.
Rerenga Mahi: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Ngā Mema o te Rōpū: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Whakamana Whakaahua: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada