Daejeon Bruce Rice Cake Redesign Te Mahi Matua: Te Whakapaketanga Keke Raihi nā Choulsoon Park

Ko te hoahoa Daejeon Bruce Rice Cake Redesign Te Mahi Matua: Te Whakapaketanga Keke Raihi nā Choulsoon Park he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2021

Daejeon Bruce Rice Cake Redesign Te Mahi Matua: Te Whakapaketanga Keke Raihi

nā Choulsoon Park

Kiritaki: Soongraphic

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

11,548

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120168

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Daejeon Bruce Rice Cake Redesign Te Mahi Matua: Te Whakapaketanga Keke Raihi

Kuputuhi Pukapuka: Ko te Whakahoutanga Keke Raihi a Daejeon Bruce he hoahoa whakapaketanga mō tētahi hua keke raihi e hokona ana e tētahi kamupene mīti reka i te rohe o Daejeon. Kua taatanga ngā whakaahua o ngā tohu whenua nui e iwa o Daejeon ki runga i te whakapaketanga, nō reira ka whiwhi ngā kaihoko i ngā mōhiohio haerenga ā-rohe i te taha o te hua. Kua wehea te whānui o ngā hua ki ngā raupapa e toru e ai ki te reka, ā, ka whakamahia e ia raupapa te tae taketake o tōna kai matua hei whakaatu i te reka. Ka puta ngā ingoa hua i te reo Kōrianga me te reo Ingarihi. Ka whakamahia he pepa mātotoru, nā reira ka taea e te pouaka te tū, te takoto papatahi rānei, ā, kāore e ngāwari te pakaru.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Daejeon Bruce Rice Cake Redesign Te Mahi Matua: Te Whakapaketanga Keke Raihi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Daejeon Bruce Rice Cake Redesign Te Mahi Matua: Te Whakapaketanga Keke Raihi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Daejeon Bruce Rice Cake Redesign Te Mahi Matua: Te Whakapaketanga Keke Raihi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Inenga & Pēketanga: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tūtohu: Illustration, Graphic, Design, Package
Hangarau Whakanao: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Wero Hoahoa: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Rangahau: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Whakaaweawe: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Roanga o te Kaupapa: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Rerenga Mahi: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Ngā Mema o te Rōpū: Individual