Miltos Botchan Ressha Te Pūhera Tiakarete nā Yuta Takahashi

Ko te hoahoa Miltos Botchan Ressha Te Pūhera Tiakarete nā Yuta Takahashi he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Miltos Botchan Ressha Te Pūhera Tiakarete

nā Yuta Takahashi

Kiritaki: Miltos

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

36,485

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120283

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Miltos Botchan Ressha Te Pūhera Tiakarete

He pūhera tiakarete a Miltos Botchan Ressha i hangaia mō tētahi mahi ngātahi i waenga i tētahi rerewē kua neke atu i te 130 tau te hītori me tētahi kaihanga tiakarete. Kua mahia te pouaka ki te pepa pai kākāriki hōhonu, he tae e tohu ana ki te tae o te tereina me te tiakarete matcha. Kua whakaahuatia te rerewē mā te panenga konu pango kōhatu, i runga i ngā whakaahua o te tereina tūturu. Kua panea te tohu me te ingoa o te hua ki te konu kōura kōhatu. Kua whakairotia te tiakarete ki tētahi mahere huarahi kua tuhia hei ara pōkaikaha. He kāri tāpiri e whakamārama ana i ia tūnga me te ara.

Te Whakamihi

Mō te A' Design Award Koura

Ko Miltos Botchan Ressha Te Pūhera Tiakarete te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Miltos Botchan Ressha Te Pūhera Tiakarete he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Miltos Botchan Ressha Te Pūhera Tiakarete i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Inenga & Pēketanga: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Tūtohu: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Hangarau Whakanao: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Wero Hoahoa: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Rangahau: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Whakaaweawe: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Roanga o te Kaupapa: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Rerenga Mahi: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Ngā Mema o te Rōpū: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Whakamana Whakaahua: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020