Chef's Tapanga Pia nā Ana Mrazek Lugarov

Ko te hoahoa Chef's Tapanga Pia nā Ana Mrazek Lugarov he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Chef's Tapanga Pia

nā Ana Mrazek Lugarov

Kiritaki: atelier ANII

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #121561

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Chef's Tapanga Pia

Ko Chef's he tapanga i hoahoatia mō tētahi pia mahi tahi i hangaia e tētahi tāone kai, tētahi kaihanga waina me ngā kaihanga pia. Ko te pia e whakakotahi ana i ngā āhuatanga o te pia me te waina, ā, kua whakaritea mō te mākete kai reka rawa. Ka whai te tapanga i te reo ataata o ngā tapanga waina mā roto i tētahi whakatakotoranga whakaiti, ngā rauemi kounga me tētahi momo tuhi ātaahua e noho tahi ana te hōu me te tawhito. Ko te kākahu tāone kai tuku iho, he koti mā rua-uma me ngā pātene mangu, i noho hei pūtake whakaaro, ā, ko tētahi rārangi kōura e tohu ana i te whakapaipai. Ka whakamahia te tā offset, te kiri kōura me te varnish e toru ōna āhua ki runga i te pepa kōeko kāre i whakapaipaitia.

Te Whakamihi

Mō te A' Design Award Rino

Ko Chef's Tapanga Pia te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Chef's Tapanga Pia he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Chef's Tapanga Pia mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Inenga & Pēketanga: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tūtohu: beer, beer label, minimalistic design, elegant, sophisticated, label design
Hangarau Whakanao: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Wero Hoahoa: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Rangahau: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Whakaaweawe: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Roanga o te Kaupapa: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Rerenga Mahi: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.