OHO Lentil Chips Kōpaki Papa Rihi nā Bold Brands

Ko te hoahoa OHO Lentil Chips Kōpaki Papa Rihi nā Bold Brands he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2021

OHO Lentil Chips Kōpaki Papa Rihi

nā Bold Brands

Kiritaki: Bold Brands

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

16,405

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #122943

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō OHO Lentil Chips Kōpaki Papa Rihi

Ko OHO Papa Rihi he hoahoa kōpaki mō tētahi mīti ngota ā-lentil te tūāpapa. Ko te rahi o te pēke he 190 x 250 x 50 mm, ā, kua tāia ki runga i te polypropylene mā te flexography me tētahi wāneti pā pepa. Ko tētahi papamuri pepa kraft e whakakapi ana i ngā tae kanapa e kitea whānuitia ana i tēnei momo kai, e homai ana he āhua taiao. Ko ngā whakaahua whakairoiro e tāpiri ana i tētahi āhua whakangahau, ā, ko ngā reka e whakaaturia ana mā ngā whakaahua pāho kounga tiketike. Ko te whakakotahitanga o ēnei āhuatanga e māmā ake ai te mōhiotia o te hua, ā, e whakaatu ana i a ia hei kōwhiringa kai hauora ake.

Te Whakamihi

Mō te A' Design Award Parahi

Ko OHO Lentil Chips Kōpaki Papa Rihi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko OHO Lentil Chips Kōpaki Papa Rihi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a OHO Lentil Chips Kōpaki Papa Rihi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Inenga & Pēketanga: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tūtohu: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Hangarau Whakanao: Flexograhy with paper touch varnish.
Wero Hoahoa: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Rangahau: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Whakaaweawe: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Roanga o te Kaupapa: This project started in January 2020 February and finished 2020 May.
Rerenga Mahi: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Ngā Mema o te Rōpū: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Whakamana Whakaahua: Visuals: Sandra Ramoskaite