The Taste of Heritage Te Kawhe Inamata nā Shawn Goh Chin Siang

Ko te hoahoa The Taste of Heritage Te Kawhe Inamata nā Shawn Goh Chin Siang he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

The Taste of Heritage Te Kawhe Inamata

nā Shawn Goh Chin Siang

Kiritaki: Hai Soon Leong Sdn. Bhd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

30,186

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #123769

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Taste of Heritage Te Kawhe Inamata

I whakaaweahia te hoahoa e te ahuatanga o te kiritaki – he pakihi a te whanau, mai i nga whakatipuranga ki nga whakatipuranga. Hei pupuri me te tuku i te reka, i whakarewahia te hua 'Te Taste of Heritage'. He tohu ano mo te tuuruhi o Mareia, na te mea i puta mai te whakaaro o te kaihoahoa ki te pupuri i nga taonga tuku iho, me te whakauru i nga whakaaro o te kiritaki, me te whakauru i nga tikanga roa o nga momo iwi rereke ki roto i te hoahoa kia nui ake te mohio o nga tangata ki nga tikanga o Mareia me kia ngakau nui ki te Toi Malaysian.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko The Taste of Heritage Te Kawhe Inamata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Taste of Heritage Te Kawhe Inamata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Taste of Heritage Te Kawhe Inamata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Inenga & Pēketanga: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tūtohu: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Hangarau Whakanao: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Wero Hoahoa: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Rangahau: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Whakaaweawe: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Roanga o te Kaupapa: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Rerenga Mahi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Pātene: -
Ngā Mema o te Rōpū: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Whakamana Whakaahua: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.