Mazurro Te Whakawaha Kawhe nā 19 Poludnik Agencja Reklamowa

Ko te hoahoa Mazurro Te Whakawaha Kawhe nā 19 Poludnik Agencja Reklamowa he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Mazurro Te Whakawaha Kawhe

nā 19 Poludnik Agencja Reklamowa

Kiritaki: Mazurro

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

11,918

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #124176

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mazurro Te Whakawaha Kawhe

Ko Mazurro he hoahoa takotoranga mō te kawhe. Ko te hoahoa i ahu mai i tētahi tauira whakaahua motuhake i hangaia ki runga i te reta M. Nā te tauira i hoatu he āhua kaha me te whakahau ki ngā pēke kawhe. Ko te āhua matawhitiwhiti whakaahua tino ngāwari me ngā rerekētanga kaha e āwhina ana kia kitea rawatia ngā pēke i runga i ngā papa toa. Ko te tauira i whakaawehia e ngā mahi a Josef Hoffmann, tētahi o ngā kaiwhakatū o te Wineka Wāhi Mahi (Vienna Workshop), nāna nei ngā āhua ngāwari i whakaawe i ngā tīmatanga o te ao-hōu-tanga (modernism). Ka tāia ngā pēke mā te tā rūmaki-rori (flexographic printing). E toru ngā reka e whakaratohia ana, ia mea he tae rerekē tōna me tētahi papa mā i raro e hanga ana i tētahi āhuatanga rite-konganuku ki ētahi wāhi kua tohua.

Te Whakamihi

Mō te A' Design Award Rino

Ko Mazurro Te Whakawaha Kawhe te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Mazurro Te Whakawaha Kawhe he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Mazurro Te Whakawaha Kawhe mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Inenga & Pēketanga: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tūtohu: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Hangarau Whakanao: The packaging design was printed on flexographic printer.
Wero Hoahoa: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Rangahau: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Whakaaweawe: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Roanga o te Kaupapa: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Rerenga Mahi: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Pātene: Not applicable.
Ngā Mema o te Rōpū: Paweł Mikołajec
Dawid Koruszowic
Whakamana Whakaahua: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020