The Heaven Lost Te Rahu Kāri mō te Kānara nā Chan Yiu Chung

Ko te hoahoa The Heaven Lost Te Rahu Kāri mō te Kānara nā Chan Yiu Chung he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2022

The Heaven Lost Te Rahu Kāri mō te Kānara

nā Chan Yiu Chung

Kiritaki: Tai Tung Jewellry Box Mfy.Ltd

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

10,286

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #128131

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Heaven Lost Te Rahu Kāri mō te Kānara

Ko te Heaven Lost he pouaka whakakī i hangaia mō tētahi kānara kakara. Ko te kaupapa whakaahua i whakaawehia mai i ngā pūrākau o Ūropi, e whakaatu ana i ngā atua e rapu ana i tētahi mea i ngarongaro mai i te rangi. Ka toro haere te whakairoiro-ā-ringa puta noa i ngā taha katoa o te pouaka, e homai ana he āhua tawhito me te pōwhiri i ngā kaihoko kia hurihia te pouaka. Ko te tā mangumangu-mā-mā e pupuri ana i te hoahoa kia mā tonu. Ko te hanganga he pouaka māmā, he runga me te raro, e 83 mm te whānui, 83 mm te hōhonu, ā, 102 mm te teitei. Kua hangaia te pouaka mai i te 240gsm Munken Lynx, he pepa toitū kāore i whakapaipaitia, he āhua mā-taiao tōna āhua.

Te Whakamihi

Mō te A' Design Award Rino

Ko The Heaven Lost Te Rahu Kāri mō te Kānara te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Heaven Lost Te Rahu Kāri mō te Kānara he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Heaven Lost Te Rahu Kāri mō te Kānara mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Inenga & Pēketanga: Width 83 mm x Depth 83 mm x Height 102 mm
Tūtohu: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Hangarau Whakanao: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Wero Hoahoa: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Rangahau: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Whakaaweawe: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Roanga o te Kaupapa: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Rerenga Mahi: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Pātene: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Ngā Mema o te Rōpū: Designer: Yiu Chung CHAN
Whakamana Whakaahua: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021