Ko te hoahoa Toji Pouaka Kānara nā Xiaoman Fu he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Toji Pouaka Kānara

nā Xiaoman Fu

Kiritaki: 3Dollar Design Studio

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #130742

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Toji Pouaka Kānara

Ko Toji he pouaka whakakōpaki i hangaia mō ngā kānara. Ka whakanuia e te tapahi pewa i te mua o te pouaka te wāhi kitea o te whakaahua kei roto, nō reira ka tirohia wāwāhitia tētahi wāhanga o te kōrero i mua i te whakatūwheratanga o te pouaka. He mea hanga te pouaka mai i te kāri 1000 karamu me te whakaotinga hukapapa, he tukanga ara ake i runga me te tāpae koura i te whakaahua o roto. Ko ngā tae matua he kiko iti te puru, te māwhero, te kōwhai me te karaka-parauri, i kōwhiria e ai ki ngā kōrero rerekē. Ka tuwhera te pouaka mai i runga, ā, ka whakanohoia te kānara ki te wāhi o raro. E 100 mā te 100 mā te 120 mirimita te rahi o ia pouaka.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Toji Pouaka Kānara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Toji Pouaka Kānara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Toji Pouaka Kānara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Inenga & Pēketanga: Width 100mm x Depth 100mm x Height 120mm
Tūtohu: Candle,Package,Label,Box,Brand Identity
Hangarau Whakanao: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Wero Hoahoa: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Rangahau: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Whakaaweawe: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Roanga o te Kaupapa: The project started in June 2021 and finished in September 2021 in Xiamen.
Rerenga Mahi: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Ngā Mema o te Rōpū: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Whakamana Whakaahua: Image credit: Moon Away Studio / Petrel